“Every competitor is just one online search away from getting to your next customer, so sales teams need to be armed with the right tools that help them work more effectively,” says SugarCRM CTO and co-founder Clint Oram.
The ways businesses connect with colleagues, customers and partners changed significantly over the last year as more mid-to-large enterprises began adopting social business applications. According to IBM’s 2011 Tech Trends Report, “The majority of respondents reported that their organizations have embraced social business to some degree to benefit from increased efficiency and collaboration.”
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2011 Tech Trends Report.
